How To Win Friends & Influence People - Dale Carnegie

Originally published back in 1937, How To Win Friends & Influence People by Dale Carnegie is a book which, despite its age, retains its usefulness today. The study of human nature is an essential element in finding success in life. There will always be someone smarter than you, stronger than you, faster than you, better at this skill or that one, but that should not halt your success. If you can learn to express ideas in a way that fosters enthusiasm, or know how to assume leadership in a sincere way, then you will go far.

Dale Carnegie was a firm believer in soft skills which could use a revival in this day and age, such as making people feel appreciated, being a good listener, smiling, and remembering people names. I hope these things don't sound too trivial to you, because remembering to do these little things right could be the difference between winning or losing a promotion, a big sale or a contract. This is a very insightful book that provides techniques you can use to get to know the people you interact with on a daily basis. For some people, being open, friendly and honest doesn't necessarily come naturally, but there is more to it than that, it's about identifying what makes a person tick and then using that knowledge to communicate more effectively with them.

The book has gone on to become an international bestseller, and a book that in my opinion should be an essential read for just about everyone. Whatever your position in life, there is something in there for you - unless you are a total recluse and never have to interact with another person for the rest of your life, you will no doubt learn something from this book! I highly recommend it.